Become a Product Marketing Manager | Product Management

Become a Product Marketing Manager | Product Management

Product Marketing Strategy : Marketing New Product : Product to Market : Product Promotion : New Product Launch Strategy

What you’ll learn

  • Potentially Get Hired As A Product Marketing Manager
  • Product Management
  • How To Launch A New Product
  • Market research
  • Branding
  • Product marketing strategy
  • Product Marketing Psychology
  • Marketing & Lead Generation
  • & So Much More!


  • The Willingness To Learn


Learn from an experienced Silicon Valley PMM with a top MBA

Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large software companies including Sony. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco.

  • New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)
  • New! Product Marketing Calendar Template (Excel)
  • 1-Page Product Marketing Plan Template + 1-Page Competitive Analysis Template (Word)
  • Marketing strategy, tactics, and execution
  • Interview skills to land a six-figure product marketing position
  • Day-to-day operational skills
  • Hard skills in quantitative marketing analytics and software
  • Soft skills to succeed in the office and get promoted

#product #marketing #strategy #promotion #launch #manager

Who this course is for:

  • Anyone Who Wants To Become A Product Marketing Manager, Potentially Earning Over $100k

This has been a very good eye-opener to what the Product Marketing industry looks like. This has helped shape my thinking as a Product Marketing Manager, I think this is a good course for anyone looking to get into the field.

Course content

20 sections • 342 lectures • 22h 5m total length
  • Product Marketing Strategy & Planning
  • Product Promotion – Marketing Messaging
  • Proven Methods for Lead Generation & Customer/User Acquisition
  • Important Skills
  • Sizing Markets & Sizing Demand
  • Marketing to Investors
  • Sales Enablement
  • Career
  • Product Marketing Psychology
  • Product Led Growth
  • Advertising Strategies
  • LinkedIn Ads
  • Branding
  • Practical Product Marketing Analytics – Quantitative Marketing
  • Soft Skills
  • Growth and Marketing
  • PPC Advertising
  • Lead Nurturing [SaaS Examples]
  • Interview Etiquette
Created by: Dekker Fraser, MBA, Marketing Executive | Startups to Fortune 100 | Kellogg MBA
Last updated 5/2021
English [Auto]
Direct Download Available
(342 ratings)
1,552 students

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